"Customer intelligence" is the understanding and knowledge a business gathers about its customers. It involves collecting and analyzing data to gain insights into customer preferences, behaviors, and needs. This information helps businesses make better decisions and provide more personalized and effective products or services to their customers.
Full definition
It has built a cloud - based
customer intelligence platform, allowing clients to receive continuous, real - time feedback and insights from customers.
With Vision Critical's
customer intelligence software, you have all of the features you need to engage your customers in ongoing, meaningful conversations to inform your business.
By adopting a relationship - based approach to
gathering customer intelligence, Vision Critical's platform can provide incredible value to your organization.
With over two decades of senior management experience in media, retail and sales, he is an expert in delivering real business impact and developing commercial strategies
using customer intelligence.
With social networks, support, advocate and other online communities, brands find it challenging to determine the best source
of customer intelligence.
New Partnership Delivers Bombora's Intent Data Insights to Cintell SmartPersonas ™ to Empower Marketers With Critical Topics of Interest of Target Buyers BOSTON, MA and NEW YORK, NY --(Marketwired - Feb 22, 2016)- Today, SaaS
customer intelligence company Cintell announced an exclusive partnership with Bombora, the leading provider of intent and demographic data for Business - to - Business (B2B)-LSB-...]
BOSTON, January 7, 2015 — Cintell, a new
SaaS customer intelligence startup today announced its plans to help B2B organizations better understand their customers and use that insight to formulate truly customer - centric business strategy.
Additionally, CMOs can lead the charge to implement a persona -
based customer intelligence platform offering a common view and understanding of customers accessible to critical marketing, sales, service, and support functions.
A speaking spot and two registration tickets for the 2018 North American
Customer Intelligence Summit in Washington, D.C. Flight costs are not included in the award, but Vision Critical will happily cover your hotel.
Revolutionary New Product Brings Buyer Personas to Life in Robot Form BOSTON, April 1, 2015 — Cintell, a SaaS
customer intelligence startup today announced the availability of PersonaBot, the world's first robot designed to help companies interact with a buyer persona in the same way they would with a real human being.
Clutch's Integrated Customer Management platform
delivers customer intelligence and personalized engagements empowering B2C brands to identify, understand and motivate each segment of their customer base.
Organizations using the Vision
Critical customer intelligence platform for product design decisions, product launches, optimizing the customer experience and marketing campaigns, among others, realize $ 1.7 million in business value from additional customer feedback.
Integrate customer intelligence with existing business systems such as CRM and marketing automation platforms, to make stronger, more informed, customer - centric decisions.
Understanding customer motivation, preference, and need is critical: businesses spend billions annually
on customer intelligence efforts including buyer persona development, customer surveys, win / loss analysis and customer advisory councils, whether internally or through the use of external consultants.
That's the billion - dollar question Michael Brenner, head of strategy at NewsCred, and Nick Stein, SVP of Marketing
at customer intelligence platform provider Vision Critical, answer in the recent webinar
Established in 2008, sales - i grew from a simple idea into an award -
winning customer intelligence software company, with a tool that's now being used by thousands of salespeople... more
Truth be told, I was frustrated at the lack of a tool to
make customer intelligence easily available and truly actionable, so I decided to team up with Apparao to create it.»
In a recent interview with Techvibes, Vision Critical Founder Andrew Reid explains why
customer intelligence needs to be a bigger part of the marketing toolkit.
In Davenport's words Marriott «has developed systems to optimize offerings to frequent customers and assess the likelihood of those customers» defecting to competitors,» and the
UPS Customer Intelligence Group «is able to accurately predict customer defections by examining usage patterns and complaints.
By 2020, user experience will surpass pricing and product as the main differentiator between brands, according to Walker, an Indianapolis - based
customer intelligence consulting firm.
Scripps chose Vision Critical's platform because of the combination of powerful research software designed by
experienced customer intelligence professionals and Vision Critical's extensive experience developing and helping customers manage community members.
Continuous customer intelligence to power companies with the collective wisdom of the people that matter to them: the people who work for them, buy from them and engage with them.
«Whether B2B companies use buyer personas or
other customer intelligence tactics, to - date they have been constricted, unable to integrate these insights across the rest of their company or into their technology stack.
According to their website, «LocalBlox is the First
Global Customer Intelligence Platform to search, combine and validate deep business and people profiles — at scale.»
From our perspective, a relationship - based approach to
gathering customer intelligence is what Forrester really means when it says you must change your DNA.
The Company: Established in 2008, our client grew from a simple idea into an award - winning
customer intelligence software company, with a tool that's now being used by thousands of salespeople worldwide within many different industry sectors such as: manufacturing, wholesalers, distributors.
Through individual activities, peer - to - peer discussions and presentations from Vision Critical experts, you will discover how to transform the way you gather and
deliver customer intelligence.
That's the question being considered, as NAR seeks to embrace the same type
of customer intelligence used by companies today to serve consumers.
Andrew Reid is the Founder, President and Chief Product Officer of Vision Critical, a cloud -
based customer intelligence platform provider started in 2000.
The need to share with members is why we recently introduced Member Hubs — a full set of tools on the Vision
Critical customer intelligence platform that makes it easy to create and distribute content.
It is the marquee event for researchers, marketers, product innovators, CX professionals and executives in customer - centric companies who depend
on customer intelligence to make key business decisions.