The experience can be a bit painful, because you will have to listen to why
the customer left in the first place, but in the long run, it will only make your business better.
[01:30] Introduction [02:30] Tony welcomes Alexandra [03:40] Launching
in 2007 — it came from a
place of passion [04:25] Establishing clear roles among founders [05:40] Flexing her multilingual skills
in business [06:25] Adjusting how you speak to someone based on their objectives [08:10] The secret to Gilt's growth [09:20] Building a business that would thrive during winter [10:20] Finding the capital to purchase inventory [10:40] Moving from venture to private equity funding [11:20] It's all about smart money [11:40] The future of traditional retail [12:20] The subscription model [12:40] Catering to the time - starved
customer [12:55] Bringing services into the home [13:10]
Leaving Gilt to lead Glamsquad [16:10] Glamsquad started as an app [17:10] Vetting employees [18:10] Building trust with
customers [19:00] Taking massive action — now [20:20] Launching the
first sale on Gilt — without a return policy [21:30] Fitz [22:00] The average person wears only 20 % of their wardrobe [23:00] Taking the time to understand your
customer [23:20] Challenges as a woman
in business [24:40] Advice to a female entrepreneur that's just getting started [25:25] The importance of networking [25:50] Knowing the milestones to hit along the way
Many authors of longer works were dropping out of Kindle Select completely, which
in turn was
leaving many
customers unable to find works and authors they wanted to read, which was leading to — «Why pay for a sub service that doesn't have what I want to read
in the
first place?»