Learn the most important elements of, and key changes in,
customer search behavior.
Not exact matches
Artificial intelligence can help brands and designers alike create masterful
customer experiences by creating smart
searches, offering suggestions, and integrating chatbots that learn
behaviors and ask the right questions accordingly.
While Amazon is very much a black hole, sucking in tons of data on
customer behavior and barely letting any of it back out, are you seeing many instances of
customers using «bestseller» and related terms to
search on Smashwords?
The Time.com columnist and manager of global research at Hitwise, a competitive intelligence company, is passionate about his work: he monitors and analyzes online
behavior in
search of clues, trends and patterns that can help companies understand their
customers.
Those businesses that don't realize that we've experienced a shift in consumer
behavior and that
customers and
customer data are now centered on
search will lose market share to those that do.
By researching your market's
search behavior, you can not only learn which terms and phrases potential
customers use to
search, but also learn more about your
customers as a whole.