It's the most wonderful time of the year for vendors or all types, but one thing certain to sour anyone's eggnog is
customers abandoning their shopping carts.
Why do 58 % of
customers abandon shopping carts before purchasing?
show that more than 50 % of potential
customers abandon their shopping cart, and one of the most common reasons for abandonment is forcing users to register their details before they checkout.
Not exact matches
If you want
customers to use your online store again and again, then you need to ensure they don't
abandon their
shopping cart at the last point due to frustrating payment problems which can be easily avoided.
Getting into your
customers» heads to figure out exactly what happened in each
abandoned -
shopping - cart situation is difficult, but understanding their big picture behavioral trends using data is not.
Many successful product - based companies also send out automated emails in the event of an
abandoned shopping cart, typically featuring an additional discount if the
customer returns to purchase within a certain time frame.
For instance, if there is a
customer who had
abandoned a
shopping cart, it will be a better idea for the retailer to send it so that the intention is refreshed in the mind of that potential buyer.
Otherwise, the tea
shop is secluded and rather
abandoned looking, and the only
customer is an old man who regularly comes by to check up on Ren... who happens to be a former yakuza.
That
abandoned shopping cart has been reclaimed and I am now your
customer.
Retail e-commerce companies have for years studied the «
abandoned shopping cart,» that metaphor describing
customers who select merchandise but never complete their purchases.
More importantly, foot traffic continues to slow as
customers abandon the suburban mall for the ease of online
shopping.