Not exact matches
It is a holistic approach that can be led with
product functionality (think Apple),
customer service (think Nordstrom), creating an affinity group or lifestyle association (think Harley - Davidson), creating an experience (think Disney theme parks) or even by creating a bridge to the
customer with
ancillary products, services, content or experiences that are important to the
customer (think food companies with time - saving recipes), depending on what is of most importance to
customers.
Are all
customers treated equally on the sale of
ancillary products and the costs charged?
Customers will also want to know the
ancillary benefits these
products offer — and the list of benefits is pretty long.
The new fares support our focus on
customers; offering
customers more choice and a new price point with the ability to personalise their trip with
ancillary products based on their travel needs.
Delta intends to introduce functions next year that will allow
customers to be able to use miles to purchase
ancillary products such as seating in the roomier Economy Comfort coach seats.
Obtained financing options for
customers, completed all state and legal documents, provided
ancillary products such as warranties, environmental protection, GAP protection, etc..
Uncover opportunities for business development and recommend
products and services aligning with
customer needs; help
customers open new accounts and purchase
ancillary products.