The company may want more
customers in a particular city or neighborhood, or more older or younger customers.
Not exact matches
For example, if you are already running a successful business
in a small
city, then choose another
city which has similar demographics and
customer profiles — because chances are, your business will have the same success rate
in that
particular area too.
If you take a look at your website analytics and the data tells you that you have lots of
customers searching for you from a
particular city or region, you should include that area by name
in your keywords.