As the competition gets better and better, Honda will have to fight to retain
customers in the compact car segment, an area where they were the undisputed champions for decades.
Not exact matches
The range, which now includes five models, covers an extremely wide spectrum: with the spacious B - Class Sports Tourer, the youthfully dynamic A-Class, the avant - garde CLA - Class Coupé and the
compact GLA - Class SUV, we cater for a host of different
customer requirements
in this
segment,» adds Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes - Benz
Cars Marketing & Sales.
The range, which now includes five models, covers an extremely wide spectrum: with the spacious B - Class sports tourer, the youthfully dynamic A-Class, the avant - garde CLA - Class Coupé and the
compact GLA - Class SUV, we cater for a host of different
customer wishes
in this
segment,» says Ola Källenius, Member of the Divisional Board Mercedes - Benz
Cars, responsible for Marketing & Sales.
Citing the features
in the company's
compact sedan Ameo such as the rear view camera, auto dimming mirror and automatic gearbox, he said VW has been able to deliver what Indian
customers at that
segment aspire for
in their
cars.
It's an incredibly important
car for us, particularly as more
customers are turning to SUVs and competition
in the rapidly growing
compact segment is now fiercer than ever.»
As competition heats up
in the
compact car segment, Honda is hoping to lure
customers with more than just the promise of a well - built, efficient and reliable sporty
car.
This
compact 4 - metre long
car is designed keeping
in mind the
customers who wish to enter the sports utility
segment.
With our first ever entry
in the
compact car segment, we continue the product offensive and provide additional options for our discerning
customers.»