It's the sort of rapid gearshift that few companies ever experience, much less master: over the course of about five years, FouFou Dog (FFD), a Markham, Ont. - based dog apparel
firm, has seen its revenue grow by more
than 800 % — a steep growth trajectory matched by the company's shift from providing very specialized boutique goods, like jewelry and booties for
small dogs, and to a far wider range of products suitable for mass merchandisers and large offshore
customers.
«
Small firms, with their dependence on domestic
customers, are much more concerned about Washington's inability to formulate coherent fiscal policy
than their larger, globally - focused competitors.»
And rather
than just assume our
customers use their mobile phones the same way they use their laptops and desktop computers, we really studied how
small firm and solo practitioners use (or would like to use) their mobile devices and the specific activities they need to be able to do when they're away from their desks.