In California, where that model has been changed — where utilities like PG&E are initiating programs to help
their customers use less electricity — power use has remained steady while economic growth has continued.
But the Lovins have shown electric utility companies that they can make a better profit if
their customers use less electricity.
Not exact matches
Customers earn rewards for
using less electricity.
In a time of a developing energy gap, they have a clear interest and a clear responsibility to help their
customers to
use less electricity and gas, but the link between the energy companies and fuel poverty is
less clear.
Demanding plans for power cuts: In the US,
electricity companies make money helping their
customers to
use less power.
When generators fail, as they did last winter in Texas, controllers lean on «demand - response
customers» — large
electricity users, like factories, that are paid to be on call, ready to
use a little
less or even shut everything off at a moment's notice.
And so the
electricity our
customers use becomes
less brown and more green as we progress.
iDSM posits that utility companies will make
use of tiered pricing and other monetary incentives in order to coax
customers into
using less electricity.