Sentences with phrase «cynical branding exercise»
Phil Booth, from the campaign group NO2ID, commented: «No doubt the home secretary is relieved to be able to wave a plastic card and claim it for the ID scheme, given her department has now spent over # 100 million pounds of public money; but this is still a cynical branding exercise.
http://www.politics.co.uk/ Not exact matches
A movie that could have been the most cynical exercise in corporate branding instead turned out a sharply satirical yet joyous (and downright geeky) celebration of everything Batman.