I don't mind writing back cover copy, or chasing
data about bookstores and consumers to send mailings to, or sending the mailings, or writing and sending press releases, or updating my website for new books, or most of the other marketing I do.
Not exact matches
And what we realized was that we had 20 years of
data —
about why customers buy, how they buy, what they read, how they read and why they're reading it — that could make a physical
bookstore just a different and better place to discover books.
With all of the concern on the part of self - published authors
about not being readily included in
bookstores and libraries, the
data shows that's simply not where readers are finding content.
The most pertinent
data I could uncover (Barnes and Lorimer, 1997) showed that
about 60 % of books bought in
bookstores are impulse buys.
So generating
data about book sales from Amazon isn't likely to be very accurate — except the fact that many
bookstores are going out of business because people prefer to A) buy online where things are cheaper or B) buy an ebook.