Sentences with phrase «data drive campaign»

«It paints the right information for marketers to explore, learn and build data driven campaign insights for us to define the right KPIs to measure and deliver to our stakeholders.»

Not exact matches

Forbes Insights and Turn reported more than 30 percent of marketing executives use analytics to alter, extend or repeat a marketing campaign, and 61 percent have noticed an increase in ROI from data - driven campaigns.

More than 40 percent of marketing executives give data - driven campaigns the credit for attracting new customers and increasing customer satisfaction.

Big data, another buzz phrase that has popped up recently, has always been in use to drive various types of marketing and sales campaigns.

In 2008, as director of analytics for Obama's first presidential run, the former Google Chrome and Google AdWords product manager was tasked with figuring out which data and calls to action on the campaign's website would drive people to contribute.

In the race to advance data - driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering of psychological data based on a treasure trove of Facebook «likes», allowing it to match individuals» traits with existing voter datasets, such as who owned a gun.

In an interview with the Guardian last month, Cruz said his funding and outreach apparatus «is very much the Obama model — a data - driven, grassroots - driven campaign — and it is a reason why our campaign is steadily gathering strength».

At BPN, our top objective is to provide our clients with strategic thinking and data - driven results to deliver effective integrated marketing campaigns.

Our platform provides tools to empower advocates, energize campaigns, deliver powerful data - driven insights and measure business results with no additional IT or programming resources required.

With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal data from 50million Facebook profiles, data which was then used to psychologically profile victims to drive advertising campaigns, targeted at voters in the US elections.

High - quality data drives every successful sales and marketing campaign.

Furthermore, social media marketers must calculate an ROI on efforts and make data - driven decisions to benefit the campaign.

Political junkies will relish the book's story of the infighting between data - driven analysts on the Clinton campaign staff and the on - the - ground pols in the field; the latter sensed that something seismic was shifting in the electorate, which the former refused to believe because of their «models.»

For example, each IPC retail director had a bobblehead created in their image, and data that was provided at each customer visit was delivered on a campaign themed USB drive.

Black men were 67 percent of those killed by CMPD since 2013, according to data collected by Campaign Zero — a data - driven platform that presents solutions to end police violence in America.

He has no grassroots fundraising operation, he's allergic to data - driven decision - making, and even his campaign's basic functions seem mired in chaos.

On its website, Cambridge Analytica says it can provide data and insights to «drive your voters to the polls and win your campaign» and says it has played a «pivotal role» in winning US presidential races.

The next twelve months will be absolutely critical for both parties as they try to build a digital and data - driven campaigning infrastructure for the next election cycle, and most activists assumed that NOI would be a central part of the Democratic side of that training frenzy.

Remember that relentless data - driven campaign we've talked about again and again?

Cochran's campaign dove in hard over the last three weeks — spending more than a half - million dollars on a data - driven get - out - the - vote effort.

If Dems can turn the national narrative around even by a small amount, margins will be close enough that their data - driven campaigning can swing some tight races.

For one thing, he poo - pooed the data - driven approach that's become central to political campaigning at the presidential level.

It turns out that Thad Cochran didn't just make good strategic decisions, like courting Democratic voters in a Republican primary; his campaign also made the smart tactical choice to rely on a data - driven field operation to persuade voters and get his supporters to the polls last week:

For federal elections, data - driven campaigns get two data points on voting behavior every two years: whether someone voted in a primary (and which one) and whether they voted in the general election.

Plus, they'll need to build out the staff base that Democrats currently enjoy — thousands of experienced organizers, advertisers and analysts with more than one data - driven campaign in their pasts.

Going beyond the well - known public appearances of famous faces to peak instead behind the curtain, Brexit (w / t) will explore the anatomy of a modern data - driven election campaign, and the divisive figures driving it from the shadows.

The effort — organized, Italian - style, in less than a week — is much more modest than the data - driven machinery of the Obama and Romney campaigns.

Mara says he's learned from his failed runs in 2008 and 2011 how to put together a data - driven campaign that clearly identifies his supporters and focuses its attention on making sure they vote.

GOP Races To Catch Obama 2012 Campaign Data Techniques, a good look at data - driven TV buyData Techniques, a good look at data - driven TV buydata - driven TV buying.

Ours is a people - centered, data - driven campaign that has built small, manageable neighborhood teams run by talented volunteers and supported by amazing field organizers who know the exact number of votes they need to win in their precincts.

But as the Analyst Institute's Gina Schwartz pointed out, «scientifically minded, data - driven techniques are getting baked in» to political campaigns on the Left far more than on the Right (so far).

In the race to advance data - driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering of psychological data based on a treasure trove of Facebook «likes», allowing it to match individuals» traits with existing voter datasets, such as who owned a gun.

But as early as 2004 we could already see the outlines of the data - and digital - driven campaigns of today.

Also at the political data conference: Carol Davidsen, who ran that Obama campaign data - driven media buying effort we covered a couple of issues back.

But if this year's elections suggest anything definitive about digital politics, it's that data - driven voter targeting and email fundraising are becoming truly mature and powerful technologies, ones that campaigns can not ignore if they want to maximize their chances of winning.

Contact her for more about Attentive.ly and how it can drive engagement for campaigns using social data.

The campaign spent about $ 75 million in 2015, building large organizations in the early voting states and a data - driven operation to connect with voters.

The second key digital campaign tool: data - driven grassroots outreach.

The final also reflects the more targeted and data - driven approach Cuomo took to his re-election campaign: He spent $ 100,000 on the Analytics Media Group, a consulting firm based in Iowa that was founded by former Obama campaign staffers.

The data - driven success of the 2012 Obama campaign helped kick such efforts into higher gear this cycle.

«Our data support both the National Highway Traffic Safety Administration's campaign that «Buzzed driving is drunk driving» and the recommendation made by the National Transportation Safety Board, to reduce the legal limit to BAC 0.05 percent.

Minneapolis, MN About Blog Smart Politics is a non-partisan political news site.Smart Politics publishes original, data - driven reporting and analysis of public policy, campaigns, and elections for Minnesota, Upper Midwestern, and national politics.

Minneapolis, MN About Blog Smart Politics is a non-partisan political news site.Smart Politics publishes original, data - driven reporting and analysis of public policy, campaigns, and elections for Minnesota, Upper Midwestern, and national politics.

Yet states have a long way to go before they have the kinds of data systems that will help drive student improvement, according to the latest progress report from the 3 - year - old Data Quality Campaign, which works to improve state systdata systems that will help drive student improvement, according to the latest progress report from the 3 - year - old Data Quality Campaign, which works to improve state systData Quality Campaign, which works to improve state systems.

The best way to reduce bullying is not with a one - time assembly or a poster campaign, but with homegrown, data - driven, sustained efforts by a caring, committed staff — a model I call the six R's, a blueprint for effective bullying prevention.

The Department of Transportation also released interim data this morning from its pilotenforcement campaigns in Hartford, Connecticut and Syracuse, New York, showing that its «Phone in One Hand, Ticket in the Other» enforcement efforts have already dramatically reduced distracted driving behavior in both cities.

The near - term approach is based on greater deployment of factors already known to save lives, such as improving seat belt use, road diets and other infrastructure strategies, truck safety, behavior change campaigns and data - driven enforcement.

The network is backed by Panasonic's new Customer Performance Center, which drives improved network performance, greater reliability, and faster response and resolution times, along with business intelligence tools and reports that provide customers with the data and analytics to deliver and monitor targeted pricing and advertising campaigns.

Driven by Hanson's congressional testimony in 1988 and his claim that he was being suppressed, an enormous public campaign was begun well before the theory was supported by data.

The Center was voted Think Tank of the Year in International Affairs (US) by Prospect Magazine, and our advocacy for data - driven prioritization has been repeatedly voted one of the top 20 campaigns worldwide in a think tank survey conducted by the University of Pennsylvania.