The Directive's Right to Object to the processing of
data for direct marketing purposes remains.
8.1 Under California Civil Code sections 1798.83 - 1798.84, California residents are entitled to request information from us regarding what categories of personal information we share with third parties who may use
the data for direct marketing purposes and all third parties with whom we have shared that data in the past year.
Not exact matches
We use this
data and combine it with other information we have about you to help us predict your preferences, to
direct marketing offers that might be more relevant to you, and to help us better analyze customer information
for business modeling
purposes.
You have the right to restrict or object to our processing if we are processing your
data based on legitimate interests or the performance of a task in the public interest as an exercise of official authority (including profiling); using your
data for direct marketing (including profiling); or processing your
data for purposes of scientific or historical research and statistics.
Perhaps one of the key drivers
for the changes, is the right
for an individual to prevent their
data being used
for direct marketing purposes, as is the right to challenge and prevent automated decision - making and profiling.