The essence of research is problem solving and, therefore, you must learn to precisely define the problem, design meaningful experiments to test a proposed hypothesis, conduct experiments and collect
data in a careful and
precise manner, analyze and evaluate collected
data, and finally, draw logical conclusions from the research
data.
• Involved
in the design of Digital Marketing analytics Dashboard to help the users have all the
data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the website • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Intellige
data including CRM, Web, Email and Survey channels
in a
precise and clear
manner •
Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the website • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Intellige
Data retrieval through Excel and ODBC Drivers and scheduling system set up •
Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the website • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Intellige
Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed
in the website • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Intelligence)