Financial
data should be easily available at a
micro or macro
level so that quick and responsible decisions can be made
on behalf of the department.
• Provided various Content Group and Visitor Segment reports with all the possible measures and dimensions to judge the performance of content and visitor segments in compliance with campaigns and referrers at deeper
level • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content, Also provided personalization campaign analysis • Tested Site Catalyst and Test and Target parameters, using java script and proxy debugging tools • Personalized website content based
on the specific visitor segments •
Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various
micro sites associated with the parent websites • Provided user experience information through various proactive custom reports • Provided website audit reports using Maxamine and Google Webmaster Central tools • Created Conversion funnels to track the user behavior towards the goals and objectives • Provided Lead generation metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight
on content to be placed in the website Role Web Analytics Consultant Tools Web Analytics Tools Omniture (Sitecatalyst, Discover)
On the micro level, she said it'll be easier for borrowers to provide data to lenders, because much of it will be coming directly from sources such as the IRS (which is already already working on an API to make data export easier) or commercial transaction databases such as CoSta
On the
micro level, she said it'll be easier for borrowers to provide
data to lenders, because much of it will be coming directly from sources such as the IRS (which is already already working
on an API to make data export easier) or commercial transaction databases such as CoSta
on an API to make
data export easier) or commercial transaction databases such as CoStar.