Sales and marketing writer Preston Clark explored this notion in a great piece, «The Rise of the Silent Sales Floor,» in which he discussed how the «soundless» sales floor makes CEOs nervous because: «They aren't hearing the confrontation, the tension, the hard conversations that literally must happen in order to get the biggest, baddest
deals across the finish line... The really big, complex, disruptive deals... those aren't closing on the silent floor.»
By pinpointing and correcting the process gaps in your buyer's journey through account - based attribution, marketers and salespeople can work hand - in - hand to drive
deals across the finish line faster.
Not exact matches
When working on some tough
deals, this is the sort of information that can help push it
across the
finish line (or kill it appropriately).
At this point you effectively become the transaction engineer and do everything within your power to make sure this
deal makes it
across the
finish line in, or in this case closing table.