We all acknowledge that change takes time, but it is important to put systems in place that allow for the examination of signals along the change horizon that help ensure
your decisions along that horizon lead to improvement, result in some early wins, and ultimately ensure a good use of human and fiscal resources.
However, if the payout of an innovation program is past the retirement
horizon of the
decision - makers, they have less incentive to go
along with it.7 One potential carrot here is to consider extending the payout of key innovation
decisions for some extended period as those
decisions become fruitful.