The only problem, industry representatives say, is that current federal rules on such products require prominent «reduced
calorie» labeling on the front of the package, which is «not attractive to children» and contributes to an «overall
decline in milk
consumption.»
This change was mainly attributed to the increased
consumption of sugar - sweetened beverages.1 Although the absolute and percentage of daily
calories derived from added sugars
declined between 1999 - 2000 and 2007 - 2008,
consumption of added sugars remained high
in US diets, especially among children.2 Recommendations for added sugar
consumption vary substantially.