Concerns about such a knock - on effect on Viacom of the
decline in traditional
cable TV
subscriptions deepened last quarter, when Charter Communications Inc moved five of its flagship networks to its most expensive programming tier, a move that will likely result in lower affiliate revenue for Viacom.
«We've been looking at the theatrical industry for a while and had noticed that home video window is subscriptionized, the
cable window is subscriptionized, and we believe that given the slight
decline in going to the movies, that it's a great opportunity to help drive traffic back to theaters, by introducing a
subscription service to it,» Spikes said.