Sentences with phrase «decoy effect»

Decoy Effect: When a preference for option A or B changes in favor to option B when option C is presented.

When the scientists played those same two calls plus a third even more inferior one, the females instead chose the intermediate call, falling prey to the «decoy effect,» the researchers report online today in Science.

(The decoy effect works on humans, too: When buying a used car, for example, consumers who value a lower price over fuel efficiency may choose car B over car A, which costs more but has superior efficiency.

Meanwhile, because the decoy effect has been exhibited in humans, too, these results in frogs add support to the idea that this irrationality may have deep biological roots.

In the previous installment we talked about the decoy effect, a cognitive bias that causes us to change the way we evaluate choices when an inferior choice is introduced.

Not exact matches

This effect was noticeable regardless of whether the decoy call was perceived from a specific spot, or an indiscernible spot.

In the attempt to choose a mate, it's no surprise that females will select the more «attractive» of two males, but now a new study reveals that female túngara frogs are susceptible to the «decoy» effect, where the introduction of a third, inferior mate results in the female choosing the less attractive of the first two options.

Further research is required to better understand the role of the «decoy» effect in maximizing fitness.