The key to this promotion is rather than sending your book information to lists that are not necessarily book buyers and are often people who simply opt - in to receive any email, the BOOKS etc customer base is made of
dedicated book buyers.
First, studies show that the majority of
dedicated book buyers — a small but loyal subset of our population — still go to brick - and - mortar bookstores.
A dedicated book buyer will purchase books, magazines and newspapers from the local Barnes and Noble bookstore.
Not exact matches
They seem to believe that casual readers (users who don't think a
dedicated reading device makes sense) form a Long Tail that will end up being more important than eReader owners and physical
book buyers.
Results from Nielsen's latest
Books & Consumer Survey show that twice as many
book buyers now own a tablet to use as a
dedicated e-reader with 51 % of
book buyers owning one in the first quarter of 2014 compared with 25 % of who own an e-reader - a notable increase from the same period last year, when 33 % of
book buyers owned a tablet and 25 % owned an e-reader.
«As consumers turn from
dedicated e-reading devices to tablets, the study will continue to monitor the impact on genres, physical
book acquisition, and retailers, and track the evolution of the all - important Power
Buyer.»