An engaged agent armed with sharp knowledge and
deep understanding of buyers can be the difference between future referrals and lost customers.
With the need to gain
deep understanding of buyers today, choosing how to approach doing so is of importance.
What I am saying is that buyer behavior is changing so rapidly that the C - Suite must balance out the equation to attain
the deep understanding of buyers that is focused on future orientation.
60 % stated they either did not receive any new insights or received only insights they had previously understood and only 14 % stated they achieved
a deeper understanding of buyers
Best - in - class organizations I have worked with in the past few years have used third party qualitative buyer research to attain
a deeper understanding of their buyers and customers.
In companies that have historically been a sales - driven culture, communicating the need to attain
a deeper understanding of buyers via buyer persona development can be an arduous task.
Without
a deep understanding of your buyer persona's goals as well as how content is consumed in the buying process, you are left with the proverbial common denominator of touting features and benefits uniformly across the buying process.
The path to gaining
a deep understanding of buyer priorities and goals is through buyer behavior research and analysis.
To rise above parity, B2B marketing can become more relevant to their target buyer personas by gaining
a deep understanding of buyer goals and aligning content with these goals.
This innovation has helped leading companies gain
a deeper understanding of their buyers resulting in improved lead generation and revenue performance.
Not exact matches
How can you create spot - on content for people in distinct stages
of the
buyer's journey if you don't have a
deep understanding of their motivations at different points in time?
Not having a
deep understanding of the tools used by relevant
buyer networks, how
buyer networks interacts, and the desired outcomes
of buyer networks will in essence cause their own efforts
of pushing harder to hit a brick wall.
A
deep understanding of buying stages and
buyer personas is a critical element
of a content marketing strategy.
Acquiring a
deep understand of your target
buyer and their buying process.
This model is yet another example
of how powerful
buyer persona and
buyer insight development, rooted in
deep understanding, can help companies set themselves apart from their competition.
Adopting outside - in expertise in social context - based qualitative research and insight gathering methods are critical to reaching the
deeper understanding of the new social
buyer persona.
Selling organizations today must have a robust
deep understanding of the new social
buyer persona in order to achieve the level
of engagement desired by both the seller and the
buyer.
After first establishing the footprint
of a
deep understanding of the new social
buyer persona through social context - based qualitative efforts, companies must continually «refresh» this
understanding in order to achieve the state
of social
buyer persona readiness.
One
of the key principles
of experience design is to obtain a
deep qualitative
understanding of your user,
buyer, or consumer.
Investing in customer insights,
buyer personas, and building teams who
understand customers and
buyers at the
deepest levels significantly reduces the risk
of implementation woes.
This calls for senior executives and strategists to increase their
understanding through what I call Buyerology © - which represents a
deeper qualitative level
of buyer intelligence.
The second, The Research Methods
of Social Buyerology, reviewed the types
of research methods needed to attain a
deep understanding of the new social
buyer persona.
Better,
deeper, insightful, and well - rounded
understanding of customers and
buyers is on the top
of the list for many CEOs and CMOs today.
Understanding the difference between intent - driven and goal - driven behaviors allows for deeper levels of understanding buyers
Understanding the difference between intent - driven and goal - driven behaviors allows for
deeper levels
of understanding buyers
understanding buyers (customers).
Perhaps the most important clarity to be gained is while
buyer profiling has its place for
understanding buyers, it is a reflection
of highly commoditized business factors — not
deep buyer insights.
While
buyer profiling helps with broader
understanding of likely groupings or segments
of buyers,
buyer personas help us
understand the
deeper goals and personal values
of buyers influencing purchase decisions.
Gaining
deep understanding of complex perceived values and risks provides a window into the mind
of the
buyer as well as the business culture
of an organization.
We focus on the major variables that determine success, such as use case, quality
of management, technology strength and community engagement, to help utility token
buyers gain a
deeper understanding of the project and platform.
Deep understanding of competitive landscape, market trends and
buyer behaviors; capitalize on niche market opportunities to elevate sales results.
A
buyer should have a comprehensive
understanding of his or her outstanding obligations before getting too
deep in the purchasing process.
As you realize the value and power
of these consultations, you'll learn to go into
deep detail, continuously confirming
buyers»
understanding.
Deep understanding of title insurance so you can convince insurance
buyers about the importance
of title insurance and that working with you will lead them to their best policy.
As a REALTOR ® University student, you will gain access to an unmatched library
of resources, and a
deeper understanding of how specializing in specific markets, such as
buyers and sellers 50 - plus, or commercial real estate, can increase your business and referral opportunities.
Confidence to represent foreign
buyers in the US and to represent US
buyers looking to invest abroad in Mexico and Canada with a
deep understanding of the laws affecting foreign transactions.