The «persuasive» as such (pithanon), which
defines rhetorical technique, is therefore correlative only to the probable mode of dialectical reasoning.
An excellent piece I read about this ad by Maria Andrusiak Morland
defined unethical marketing as this: «the outward product or message of an ad does not match the underlying
rhetorical and persuasive
techniques, analogies and metaphors that construct the presentation choices in the advertisement.»