It is also plausible that Samsung wants to keep the curved display exclusive to its proprietary handsets, in order to have a distinctive product on
the demanding flagship market.
Not exact matches
«This time it achieved it thanks to strong sales of its
flagship phones — the iPhone 7 and iPhone 7 Plus; it also benefited from the weakened
demand for Samsung's smartphones in mature
markets such as North America and Western Europe, and in some mature
markets in Asia such as Australia and South Korea.
Last year, in an effort to capitalize on the growing
demand for eco-friendly products, the potato chip giant began aggressively
marketing a new, compostable bag for its
flagship «green» brand, SunChips, only to suspend the product a few months later due to slumping sales.
Canalys says
demand for Apple's
flagship came from
markets that already have high iPhone install bases, and where carriers offer finance deals for the smartphone, which has a $ 999 price tag that is out of reach for many people.
Strong
demand around Samsung's new
flagships in its home
market follows a massive
marketing campaign by the company.
The Korean smartphone maker would have to use the same premium look and feel akin to Apple's iPhones for its other
flagship devices, as the
market demand for expensive - looking smartphones has forced Samsung to do so.
After the original OnePlus One made waves on the smartphone
market last year,
marketed as the «
flagship killer,» the second - generation OnePlus 2 is now in high
demand as well.
Major brands such as Samsung, LG and Huawei have begun to ship their
flagship devices for the year, but the
market demand going into the second quarter is expected to remain relatively weak as consumers are holding off their purchases in anticipation of the 10th anniversary iPhone devices that will arrive in the third quarter.