Denominational presses have a long and intricate history.
Alone among
the denominational presses, it has successfully «crossed over» into the general market for books of good quality.
By 1970 the boom had ended and
the denominational presses felt pressure from two sides.
A denominational press can feel good about sales of 6,000 to 10,000 over the lifetime of a book; HarperSanFrancisco does not want to publish a book unless it is likely to sell at least 15,000 in the first year.
So for me, when I wrote that article, originally simply to explain the emerging church to people in my denomination, published in
my denominational press, I was encouraged that I might have been close to my objective when Andrew Jones wrote his post about it.
Different as these two presses are in history, structure and focus, they have certain features in common, features that suggest what
a denominational press requires to do substantial, serious theological publishing.
Not exact matches
Co., 1978); Thomas C. Campbell and Yoshio Fukuyama, The Fragmented Layman: An Empirical Study of Lay Attitudes (Philadelphia: Pilgrim
Press, 1970); James D. Davidson, «Religious Belief as an Independent Variable,» Journal for the Scientific Study of Religion 11 (1972): 65 - 75; James D. Davidson, «Religious Belief as a Dependent Variable,» Sociological Analysis 33 (1972): 81 - 94; James D. Davidson, «Patterns of Belief at the
Denominational and Congregational Levels,» Review of Religious Research 13 (1972): 197 - 205; David R. Gibbs, Samuel A. Miller, and James R. Wood, «Doctrinal Orthodoxy, Salience and the Consequential Dimension,» Journal for the Scientific Study of Religion 12 (1973): 33 - 52; William McKinney, and others, Census Data for Community Mission (New York: Board for Homeland Ministries, United Church of Christ, 1983), part of a denomination - wide study of census data relevant to each congregation in the United Church of Christ; David O. Moberg, `' Theological Position and Institutional Characteristics of Protestant Congregations: An Explanatory Study,» Journal for the Scientific Study of Religion 9 (1970): 53 - 58; Wade Clark Roof, Community and Commitment; Thomas Sweetser, The Catholic Parish: Shifting Membership in a Changing Church (Chicago: Center for the Scientific Study of Religion, 1974).
The great
denominational schools of America are among the first to admit this; but few of them are in a position to
press their perception of the diversity of the Christian community as systematically, as hourly, as are the great ecumenical seminaries.
Other church leaders think the
press should be chiefly a service center for the denomination, producing materials closely matched to
denominational program priorities and specifically designed for use in the denomination's congregations.
Therefore, to assess the state of
denominational publishing we visited the largest mainline
presses (Abingdon, Augsburg, Beacon, Fortress, John Knox, Pilgrim and Westminster) and interviewed their directors, editors, and business and marketing executives.
We also interviewed most of the
denominational officers to whom the directors of these
presses report.
Budgeting and reporting requirements should be fitted to the rhythms of publishing; often routines designed for
denominational agencies hamper the work of the
press.
Denominational commitment is also crucial for the
press itself.
Werner Mark Linz, director of Crossroad / Continuum, summed up these requisites for serious
denominational publishing in a formula: «Give the
press a mandate, means and freedom.
What
denominational leaders want most from their
presses — greater revenues and materials specific to the denomination's «own» programs — strongly suggests that they view Protestant renewal chiefly as an organizational matter: build a stronger organization, one with increased financial resources and more evangelistic «team spirit,» and decline will be arrested.
High standards and breadth of scope, along with firm
denominational support, give a
press concrete advantages.