If unpracticed optimizers have been given free rein on your site, check that you are not displaying identical
anchor text throughout, that titles are restricted to five or six
descriptive words, that meta tags provide meaningful, unique information about that page, that H1 and H2 headers are not simply vehicles for having keywords in larger, bold print, and that the body
text makes use of both short and long tail keyword variations.
As explained in our recent white paper entitled «The Top Ten SEO Best Practices for Law Firm Websites,» the copy in your title and description tags is used by Google and other search engines as the «
anchor text» and
descriptive text when your link is displayed in a search engine result.