This may simply be because webpages can utilize
a descriptive title tag, while PDFs can not.
Ensure each page of your site uses a unique,
descriptive title tag to tell users and the search engines what the page is about.
Not exact matches
The basics of W3C compliant code should be followed: relevant and optimized
title tags kept under 70 characters,
descriptive meta descriptions, relevant header
tags that echo or subtly modify the
title tag and then narrow the focus with subsequent
tags, and wise use of bulleted and numbered lists, bolding, and emphasis.
If unpracticed optimizers have been given free rein on your site, check that you are not displaying identical anchor text throughout, that
titles are restricted to five or six
descriptive words, that meta
tags provide meaningful, unique information about that page, that H1 and H2 headers are not simply vehicles for having keywords in larger, bold print, and that the body text makes use of both short and long tail keyword variations.
As explained in our recent white paper entitled «The Top Ten SEO Best Practices for Law Firm Websites,» the copy in your
title and description
tags is used by Google and other search engines as the «anchor text» and
descriptive text when your link is displayed in a search engine result.
Google itself stress the importance of
descriptive and accurate
title tags.
Second, as Whalen stresses, it's important to make sure your
title tags are appropriately
descriptive - don't just throw your law firm's name into the
title tag and leave it at that!
It is important that your blogs are categorized well and that meta descriptions and
title tags are
descriptive and rich with keywords, but not overdone.
Your website should feature individual pages with
descriptive titles in both the header
title area and on the page itself within a heading
tag that refer to your real estate business's service areas.