Sentences with phrase «design voter profiles»
The suspension of the two companies came a day before a pair of reports in the The New York Times and The Observer about how Cambridge Analytica obtained and used the personal information of 50 million users to design voter profiles to target political advertising during the 2016 election.
https://www.theverge.com/ Not exact matches
«We are producing ads specifically designed for voters of a certain personality and demographic profile.
And then there's the other kind — the late - breaking, high - profile, A-list titles designed to hit the box office and Oscar voters» consciousness.
«We are producing ads specifically designed for voters of a certain personality and demographic profile.
And his research was designed to develop ways to psychologically profile and manipulate voters.
Sometimes the abuse is malicious and opportunistic, as it was when Cambridge Analytica used an API designed to help people recommend relevant job openings to friends to purposefully harvest data that populated psychographic profiles of voters so they could be swayed with targeted messaging.
Whistleblower Christopher Wylie revealed how data of over 50 million users was gained from the app that Kogan had designed back in 2013 and then used to profile, target voters.
They weren't told that their answers would become part of a psychological profile used by a voter profiling company, Cambridge Analytica — first to assess how they might vote and second to design personalized advertising for the purpose of changing their political views or their likelihood of voting, all to favor the agenda of Cambridge Analytica's funders and clients.