It's really that every comic -
book movie becomes part of the
endless cycle of long - lead trickle publicity: the announcement of the filmmaker; casting rumors; casting confirmations; first look at costume
designs; first set photos; rumors about plot elements; confirmations of plot elements; first teaser trailer; etc. etc. so that by the time the movie itself actually appears we are sick to death of the thing.
Not to sound like a message repeating over and over again on an
endless loop, but the better your
book is
designed and edited, the better it will sell — that's a proven fact you can bank on.