"Desirability bias" refers to the tendency of people to give responses or take actions that they think are socially desirable or acceptable rather than being completely honest or accurate. It occurs when individuals modify their behavior or opinions to appear more favorable to others or to meet societal norms and expectations.
Full definition
For instance, high levels of relationship satisfaction can involve positive distortions (Fowers & Olson, 1993), or what Edmonds (1967) viewed as social
desirability bias in relationship quality.
Morning Consult had conducted a study in December 2015 that produced evidence for a theory of «shy» Trump voters who experience social
desirability bias during telephone interviews — that is, they don't want to admit they're voting for Trump.
This is also why we should really stop being overexcited by polls claiming to offer evidence that only 2 per cent (or 4 per cent, or whatever really) of surveyed individuals would stop working: the so - called social
desirability bias means that polls are simply the wrong tool to answer the question of what people would do when they get a basic income.
Self - report measures are highly subjective and they increase the possibility of social - desirability biases [55].
Given the likely influence of social
desirability bias on parent report of this construct, we elected to develop a youth - report measure of collaborative parent involvement.
Due to potential social
desirability bias in reporting parenting behavior, only a youth - report instrument was developed.
The reasons we can't just ASK people how their affairs begin is because of hindsight bias, social
desirability bias and participation bias (read my methods section before taking it out of context).
The Bradley effect posits that the inaccurate polls were skewed by the phenomenon of social
desirability bias.
Social
desirability bias is a social science research term that describes the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others.
A related effect (or rather, a particular specific instance of Social
desirability bias) was mentioned in the comments by @Sjuan76: Bradley effect.
Social
desirability bias is a problem which might be overcome by researchers building rapport with the voters who they are interviewing.
This phenomenon is also referred to as «social
desirability bias» and is a well - known feature of survey research: survey respondents are reluctant to provide answers they think the interviewer, or society at large, might disapprove of.
See response bias, and in particular social
desirability bias.
It's possible that social
desirability bias, or the tendency to act in way that is viewed as desirable, masked the true intentions of participants.
The improvements here could have been due to a social
desirability bias.
Due to what's called the social
desirability bias, men and women have the tendency to present themselves in a manner that will be viewed favorably by others.
One obvious limitation of questionnaires is that they are subject to faking, and therefore, to social
desirability bias.
To the extent that social
desirability bias is uniform within a group under study, it will inflate individual responses but not alter their rank order.
Unlike self - reported data, this anonymized and aggregated data eliminates factors like social
desirability bias, and makes the Legal Trends Report a uniquely trustworthy window into the legal world.»
The social
desirability bias can have a pernicious effect on surveys that rely on self - reported data, and legal is no exception.
Social
desirability bias is a social science research term that describes a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others.
As it turns out, this disparity can be explained by a well - understood phenomenon in the social sciences called the social
desirability bias:
While social
desirability bias could lead some spouses to increase their ratings of their marriage, it would also have biased people not to have made such low rating in the first place, unless they were truly unhappy at the time of the first survey.
Ratings of marital happiness could also be affected by another type of bias, social
desirability bias, in which respondents give answers that are too positive in an effort to portray themselves in a positive light.
The reasons we can't just ASK people how their affairs begin is because of hindsight bias, social
desirability bias and participation bias (read my methods section before taking it out of context).
First, video recording may influence parents» and children's behavior (e.g., inhibit spontaneous behavior or induce a social
desirability bias).
To avoid the social
desirability bias, all data were collected by a junior doctor doing a clinical rotation in primary care medicine, while the doctors of those primary care clinics had no access to the data.
Limitations: (1) cross-sectional data, limiting scope for causal inference, (2) lack of data by tobacco type or volume of use and (3) data from a reproductive health survey may suffer from social
desirability bias.
However, the implications of items on tests with clear face validity is that they are more vulnerable to social
desirability bias.
Offering anonymity on self - administered questionnaires should further reduce social pressure, and thus may likewise reduce social
desirability bias.
Dr. Graham continues, «And there's another concern: on the flip side to social
desirability bias, sometimes as students begin to better understand a construct, they actually rate themselves more harshly, which is a threat to the validity of a longitudinal analysis.
Mental health problems and health behaviour were assessed by self - report, which may have been affected by a social
desirability bias.
Social
desirability bias in self - reported dietary, physical activity and weight concern measures in 8 - to 10 - year - old African - American girls: Results from the Girls health Enrichment Multisite Studies (GEMS)
Social
desirability bias was lower or similar to that of other comparable scales.
Obtaining the perspective of multiple informants — that is, both the child and parent — will also be important, in part because social
desirability biases may lead parents to overestimate their own monitoring.
Social
desirability bias was assessed on the basis of Spearman's rank correlation coefficients between WEMWBS and scores on the impression management sub-scales of the BIDR, using data from the student sample.
In regards to measures, both interview and self - report measures are prone to social
desirability biases, which could have influenced the findings.
Social
desirability bias was assessed in the student sample using the Balanced Inventory of Desirable Respose (BIDR)[30] which includes sub-scales measuring impression management and self - deception.
Phrases with «desirability bias»