The company also revealed that its effort to thwart
desktop ad blockers has led to an 18 % increase in desktop ad revenue.
Not exact matches
A recent study estimated that
ad blockers could lead to more than $ 20 billion in lost advertising sales on the
desktop.
The social network said on Tuesday that it will change the way advertising is loaded into its
desktop website to make its
ad units considerably more difficult for
ad blockers to detect.