Although Facebook now generates upwards of 80 % of its revenue from mobile ads, the world's largest social network isn't waving the white flag on
desktop ad blocking.
Not exact matches
Ad -
blocking in general, on both the
desktop and mobile web, has been growing rapidly over the past couple of years, according to industry surveys.
The need to figure out a new approach is only getting more pressing, as
ad -
blocking software spreads from
desktops to mobile devices.
Advertisers and publishers are being threatened with more
ad revenue losses as two
ad blocking companies are about to launch new mobile - focused
ad blocking technologies beyond
desktop blocking.
PageFair also notes that its report was mostly about the impact
desktop ad -
blocking, although it did discuss the potential effects of iOS 9 on mobile
ad blocking (which it said might be «a game changer»).
Note: This post has been updated to reflect the fact that the Adobe and Pagefair report was primarily about the effects of
desktop ad -
blocking software, while the UBS estimate referred to mobile
ad -
blocking software.
AND — Facebook is going to start forcing
ads to appear for all users of its
desktop website, even if they use
ad -
blocking software.
Ad -
blocking tools prevent
desktop and mobile audiences from seeing digital
ads.
From early 2018, Google Chrome will automatically
block ads that hamper the user experience on mobile and
desktop.
If you are browsing on the
desktop of mobile, Google will announce what
ads are being
blocked.
We
ad - haters can also celebrate the increase of adblocking, with over 26 percent of the
desktop users
blocking ads and around 16 percent on mobile.
Brave Browser (
Desktop, Android, iOS) builds
ad -
blocking and privacy features into its
desktop and mobile versions to better secure users and delivering an all - in - one package that doesn't depend on extensions to increase security and privacy.