Sentences with phrase «detailed psychographic profiles»
Channel 4 News was easily able to obtain a portion of it which details the psychographic profiles of Colorado residents.
https://www.techspot.com/ Not exact matches
More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles
More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles
Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.
More details have emerged about how Facebook data on millions of US voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles of Americans to target election messages for the Trump campaign.