As inefficient as cold calling can be, an underrated, sorely missed benefit of the tactic in technology - reliant sales teams is the practice it gave reps in facing adversity, honing their
messaging and
developing creative, on - the - spot responses to overcome prospect objections.
Develop and lead execution of
creative campaigns,
messages, and branding elements that maintain brand integrity, while generating awareness, interest, and revenue.
According to Benard, «we are all born with innate resiliency, with the capacity to
develop the traits commonly found in resilient survivors: social competence (responsiveness, cultural flexibility, empathy, caring, communication skills, and a sense of humor); problem - solving (planning, help - seeking, critical and
creative thinking); autonomy (sense of identity, self - efficacy, self - awareness, task - mastery, and adaptive distancing from negative
messages and conditions); and a sense of purpose and belief in a bright future (goal direction, educational aspirations, optimism, faith, and spiritual connectedness)» (Benard, 1991).