An app built by Aleksandr Kogan collected data that helped Cambridge Analytica
develop voter profiles.
That data was then passed to Cambridge Analytica to help
develop voter profiles, according to reports in the New York Times and the Guardian.
Not exact matches
The company boasted it could
develop psychological
profiles of consumers and
voters which was a «secret sauce» it used to sway them more effectively than traditional advertising could.
Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook
profiles in its bid to
develop techniques for predicting the behavior of individual American
voters.
WASHINGTON — The political action committee founded by John R. Bolton, President Trump's incoming national security adviser, was one of the earliest customers of Cambridge Analytica, which it hired specifically to
develop psychological
profiles of
voters with data harvested from tens of millions of Facebook
profiles, according to former Cambridge employees and company documents.
Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook
profiles in its bid to
develop techniques for predicting the behavior of individual American
voters.
The contacts took place as Cambridge Analytica was building a roster of Republican clients in the United States — and harvesting the Facebook
profiles of over 50 million users to
develop tools to analyze
voters» behavior.
But Christopher Wylie, who helped found Cambridge Analytica and
develop the company's
voter -
profiling technology, said Lukoil showed interest in how the company used data to tailor messaging to American
voters.
The company boasted it could
develop psychological
profiles of consumers and
voters which was a «secret sauce» it used to sway them more effectively than traditional advertising could.
Over subsequent months, Dr. Kogan's work helped Cambridge
develop psychological
profiles of millions of American
voters.
It promised to target
voters» «unconscious psychological biases,» by using massive amounts of data
develop personality
profiles, which could then be used to create extremely specific ads.
Christopher Wylie helped found Cambridge Analytica and
develop the company's
voter -
profiling technology.
The Cruz campaign, which sliced and diced
voter profiles thousands of different ways and
developed its own sophisticated targeting and turnout operation — appealing to some Iowa
voters on the issue of fireworks deregulation, for example — stopped psychologically
profiling voters entirely after South Carolina, the third early - state contest, when the pace of the campaign picked up.
But Christopher Wylie, who helped found Cambridge Analytica and
develop the company's
voter -
profiling technology, said Lukoil showed interest in how the company used data to tailor messaging to American
voters.
The contacts took place as Cambridge Analytica was building a roster of Republican clients in the United States — and harvesting the Facebook
profiles of over 50 million users to
develop tools to analyze
voters» behavior.
Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer of London that the firm had harvested the data from more than 50 million Facebook
profiles in its bid to
develop techniques for predicting the behavior of individual American
voters.
And his research was designed to
develop ways to psychologically
profile and manipulate
voters.
His «super PAC» was one of the earliest customers of Cambridge Analytica, which has found itself confronting a deepening crisis after reports last weekend that the firm had harvested the data from more than 50 million Facebook
profiles in its bid to
develop techniques for predicting the behavior of individual American
voters.
He hired the company to
develop psychological
profiles of
voters.
The company, which claims to harvest massive amounts of data to
develop personality
profiles and target
voters» «unconscious psychological biases», has been swept up in an investigation by the UK Information Commissioner's Office (ICO).