Sentences with phrase «developed psychographic profiles»
The firm claimed to have developed psychographic profiles that could predict the political leanings of every American adult.
https://www.nytimes.com/
The firm claimed to have developed psychographic profiles that could predict the political leanings of every American adult.
Not exact matches
In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica — for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump — the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.
In my research, we've been able to develop 3 Psychographic Profiles, Risk Profiles, of young people.
Wylie claimed the data sold to Cambridge Analytica was then used to develop «psychographic» profiles of people and deliver pro-Trump material to them online.
But Mr. Nix's little - known firm, Cambridge Analytica, claimed to have developed something unique: «psychographic» profiles that could predict the personality and hidden political leanings of every American adult.
In the latest turn of the developing scandal around how Facebook's user data wound up in the hands of Cambridge Analytica — for use in the in development in psychographic profiles that may or may not have played a part in the election victory of Donald Trump — the company has taken the unusual step of suspending the account of the whistleblower who helped expose the issues.
«About 30 million had enough information that Cambridge could develop what they call their «psychographic» profiles.»
Cambridge Analytica gathered this information to develop «psychographic» profiling tools, which it claimed could tailor political ads to users» personality traits.