«
We did a focus group and asked how many of them did anything for their pet's teeth,» says Kassebaum, whose company has just come out with a dental care line — fresh breath made easy — its first foray into the category.
Tony Wagner, codirector of the Change Leadership Group at Harvard's Graduate School of Education, told
me he did a focus group a decade ago with college students who graduated from a leading public high school in New England.
Did you focus group test this ad with the right audiences, Motrin?
We did a focus group to find out what we need from vendors so doctors use electronic records in a more satisfying and effective way.
I didn't
do a focus group.
We do some focus groups there, but we've found that we get the best insights when our people hang out with teens more informally.
Domino's management went back to the drawing board,
did focus groups and tasting panels.
They do focus groups of current users and send out surveys to elicit feedback before launching a new version or feature.
He did focus groups with Indian students a few years ago and asked them to describe potential study - abroad destinations.
«
We did some focus groups and looked at our strengths and weaknesses, and to be able to achieve the goals we wanted to achieve as a full - service restaurant, you needed to have the full complement of not just food but also beverage offerings,» Slaymaker maintains.
Here's what I find interesting: Not once have I seen any confirmation that Motrin and their marketing team didn't test their campaign with a small segment or didn't
do focus groups.
This action cuts back to the modern - day Westminster office, and swaps between this and enjoyable classroom antics as Sam attempts to
do focus group - style research by teaching some pleasingly irreverent pupils in a school each week.
When Richard Kravitz, co-vice chair of research in the department of internal medicine at the University of California, Davis,
does focus groups to see what doctors think about N of 1 trials, he usually has to start by explaining what an N of 1 trial is.
We have
done focus groups with both English - speaking parents and Spanish - speaking parents, asking «what do you really want to know?»
As any who have
done focus groups and met with clients of all shapes and sizes know clients are generally and materially unhappy with many aspects of the delivery of legal services.
If you're hiring one person and you're only able to keep that one person sometimes it's a great idea to
do focus groups with diverse groups of people where you specifically call in a company to help you put together a focus panel or a group of individuals that are made up of men and women and people of color, and being able to give you some perspective in your business if you're not hiring a huge team of people, so that way you get that voice of diversity and of inclusion, even if you're not able to have a large team.
Instead, both Adamson and Ohrvall are currently monitoring the ways consumers use iPads; Adamson said it's too early to
do focus groups on other types of tablets.
Not exact matches
He also doesn't rely on
focus groups to settle on the final versions.
Setting up a company and culture that allows people to
do what they
do best (Mastery), in the way that they think will bring about the best results (Autonomy)
focused on something that is meaningful (Purpose) as part of
group aligned in values (Connectedness) is what drives a great and powerful culture.»
As COO of Zillow
Group I'm often asked how we compete in this insanely competitive tech environment — what perks
do we
focus on,
do we have compensation wars, what differentiates us?
They sent a survey to an email list of Kansas City residents that Howard had collected and conducted a
focus group with six current loyal members to find out what they liked — and didn't — about Howard's current business model.
Book publishers don't like to run
focus groups for many of the same reasons that magazine editors don't.
Who are these
focus -
group participants telling hotel executives that business travelers don't take baths?
By comparison, marketing research tools like
focus groups can be expensive and may not target the right people, while market questionnaires or surveys generally
do not give potential customers a chance to try the product.
In our case, since Iodine provides health information online, we can
do some of this by analyzing our Web traffic through Google Analytics, some through services like UserTesting.com, and some with old - fashioned
focus groups, people you invite in and then watch as they click away.
Apple would have
done better to
focus on China's regional trends rather than develop the payment service for a global market, says Kitty Fok, managing director of the China
group at the market research firm International Data Corporation.
Paul adds that you can find out how others view by: «googling yourself, holding a
focus group (of close friends), or asking a life coach or business coach to conduct a 360 analysis on your behalf (we
do this for all of our clients and it's very effective).»
Although there have been several recent cross-border attacks and incursions, the Eurasia
Group team
does not see a broader military conflict in 2017 given that both countries» prime ministers are
focused on domestic issues.
Or, the
group focuses on
doing deep dives into each other's businesses similar to the case study approach anyone who attended business school would be familiar with.
Employees who
focused on what they and their
groups were
doing well maintained higher happiness scores last week.
We were
doing a very quiet test one weekend, spending $ 10,000 to $ 20,000 on ads and treating it as a
focus group.
They didn't have
focus groups with likely customers.
Other companies with world - class R&D
groups built radical innovations only to see their company fumble the future and others reap the rewards (think of Xerox and the personal computer, Fairchild and integrated circuits, Kodak and digital photography, etc.) Common themes in these failures were, 1) without a direct connection to the customer advanced R&D
groups built products without understanding user needs, and 2) the core of the company was so
focused on execution of current products that it couldn't see that the future didn't look like the past.
The company has responded with statements saying that it's not as dependent on drug price increases as critics have claimed; it has also pointed out that while attention has
focused on changes in list prices for drugs, those prices don't reflect the actual cost for insurers, governments and other
group purchasers, which typically receive discounts that aren't publicly disclosed.
Blackstone
Group CEO Stephen Schwarzman said the biggest risk to market valuations are geopolitical, and the very things that people don't want to
focus on, like North Korea.
For the January study
focused on heart health, researchers split 53 adults into two
groups, one of which
did two years of supervised exercise four to five days a week, while the other simply
did yoga and balance exercises.
Don't fall into the trap of presuming you know what your customers want, or even running
focus groups so someone else can tell you what they want.
I didn't know it then, but it was like having one
focus group after another.
In a perfect world, you would probably
do both, using qualitative research to create a survey, the results of which might in turn be interpreted using another
focus group.
Finance
groups focus on cost - cutting, risk - averse lawyers make the company impossible to
do business with, and human resources casts judgment on employees.
To determine for whom and when to adjust prices, you can observe customer buying habits and
do consumer research through interviews and
focus groups.
Flynn's son also recently drew
focus in the Russia investigation because of work he
did for his father's lobbying firm, Flynn Intel
Group, and legal analysts have said that Mueller's
focus on Flynn Jr. could be an attempt to coerce his father's cooperation in the investigation.
In an experiment with two
groups of adults, while one
group did targeted ab exercises five days a week for six weeks, the other
focused on keeping a balanced «isocaloric diet.»
With our second product we're
focusing on the same type of customer as we
did with Exist, so we've already got a targeted
group of people from which to pull beta testers.
When young adults
do ask parents for their two cents on saving, they often
do so with a heavy dose of skepticism, says Lisa Szykman, associate professor at William & Mary School of Business, who has run
focus -
group research exploring young adults» personal finance behavior.
Whether it's donating a portion of profits to support
groups helping rape victims, giving free ad space to charity
groups, or creating a new catalogue that is
focused around stopping date rape, something substantial must be
done for Bloomingdale's to come back stronger than before the ad release.
That doesn't always happen in traditional
focus groups.
You can set up a
focus group yourself, but you'll get better results if you have a professional third - party
do it for you.
Previous research that
focused on adolescents» use of the drug in the wake of medical marijuana laws didn't find an increase in that age
group, she said.
Kris Martinez, founder of Martinez Creative
Group: «You have to learn to block out the negativity and
focus on
doing what you love, because it serves no purpose for you to play small.»