Did you focus group test this ad with the right audiences, Motrin?
Not exact matches
We were
doing a very quiet
test one weekend, spending $ 10,000 to $ 20,000 on ads and treating it as a
focus group.
Some entrepreneurs arrive at a final decision by going with their gut or by
doing consumer research or
testing with
focus groups to see how the names are perceived.
Let me show you a really simple technique that you can use with the previous technique i showed you about using individual keywords instead of pasting a bunch of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and
done a search for «fishing tips» just a single keyword if you didn't see that previous video you want to watch that because that's a really good little tip there i'll put a link in this video so you can click through and see that video number two in this series but once you've
done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show ideas closely related to my search terms now everybody knows about this this year but a lot of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to
do is going to only bring back keyword terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's
do that again «fishing tips» i've downloaded the file all my terms have the word tips in them now come right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead of tips and then because i have only show closely related ideas now just to show you a sample what will happen when you
do that you remember this is the file i showed you in the previous video and you'll remember from that video that our competitors because they're just pasting in a bunch of keywords and hitting search they're getting back 706 results for this sample
test here so they would get 706 keywords and that's what they would take off with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool works and with this new method of both using singular and plural but selecting only show closely related ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away with 2867 keywords our competitor for the very saying input terms is only getting 706 we're getting four times as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to find lots of new keyword ideas what
do you
do with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you
do with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top of this video there's a link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords
group them into tight
groups and then you can set up your campaigns know exactly which
groups represent buyers and once you know where the buyers are at you can simply
focus your marketing in that area to make more profit in your business
Here's what I find interesting: Not once have I seen any confirmation that Motrin and their marketing team didn't
test their campaign with a small segment or didn't
do focus groups.
Just the odor of lavender seemed to help various
test groups stay relaxed and
focused when asked to
do various stressful tasks, or improved their ability to recover feelings of wellbeing after exposure to stress.
Through surveys,
focus groups, field
tests, and interviews, Circumventure is asking fundamental questions:
Do people want what schools are offering?
Just because a PR firm was hired to promote the Common Core Standards and that PR firm, through
focus groups, determined that «rigor» was the word that would sell the standards to the American public
does not make the standards or the SBAC
test rigorous.
Education Secretary Arne Duncan and civil rights
groups were tugging from the opposite side, demanding the law retain its yearly
testing regime and
do more to ensure states and schools
focus on educating low - income students.
Rather than
focusing our ire on the countless poor - quality, unaligned, often mind - numbing «extra»
tests that, along with
test preparation, have come to take up so much instructional time, we seem poised to eliminate
tests that actually let us see how we are
doing across large
groups of students.
The A45 appears in the same form in which it saw off the Audi TT RS and Ford
Focus RS in a
group test in late 2016 — although it looks even angrier than it
did back then thanks to the various sharp - edged aerofoils of AMG's aerodynamics package.
We
did a lot of
focus group testing with different types of users, including kids and adults.
Apparently, Activision execs may have called for culling of female leads from upcoming projects (including a nifty spy thriller starring a Lucy Liu - wannabe that's transmogrified into True Crime: Hong Kong) just because they didn't
test well in
focus groups.
Have an outsider meet you, meet your clients, have
focus groups set up,
test out concepts
do it right!