They also constructed 135
different ad campaigns aimed at targeting the participants in order to see what explanations the users would see.
Not exact matches
When Steve Jobs returned to Apple, he ran the Think
Different ads, a brilliant marketing
campaign to make Apple's core customers believe that Apple was still fighting for the brand.
Facebook
Ads isn't your only marketing effort, and it's important to understand how your
different marketing
campaigns work in audiences that now habitually use
different devices to connect with you.
As a Facebook
ad agency that handles
campaigns for clients in multiple markets, we have ample opportunity to test a lot of
different ways to get the best results on the Facebook
ad platform.
We have spent the past two years experimenting with
different ads — sometimes running a dozen
campaigns simultaneously — until we refined our approach to where we now have two
campaigns that are highly effective at attracting new prospects that we can convert into paying customers.
Jobs commissioned the iconic «Think
different»
campaign, says Segall, well before any of Apple's new products were introduced — or even described to the
ad team.
Based on your budget, consider running multiple
ad campaigns, with
different wording or keywords associated with each, simultaneously on a single service or across several services in order to more efficiently build an audience for your videos.
With Facebook, you have many
different ways of approaching an
ad campaign.
For this setup, we would create a
campaign with each
ad targeting a
different precise interest that has roughly the same audience size.
Because buys can be made in a much more
ad hoc fashion than on network TV, the marketer can swap in and out
different messages at almost any time in a
campaign.
«We would have to understand and do the analysis of who — of all the
ads run in that
campaign — where is the location, the source of all of the
different advertisers,» said Schroepfer, tailing off with a «so...» and without providing a figure.
Power Editor makes it easy to create, edit and manage
ads and
campaigns in bulk, even across a large number of
different ad accounts.
Depending upon how you have set up your PPC
campaign, if a searcher enters one set of words into the search box your
ad will appear; the same search with a
different keyword match choice will not trigger your
ad.
You could have a brand - awareness
ad campaign target the whole NYC area, while a
different «promotional»
campaign could target local foot traffic, within a one - mile radius.
In addition to the print
ads that ran in nine
different trade publications, a variety of
campaign - themed merchandise was created to add excitement and humor to the program.
How an
ad campaign looks when you've got people selling you on the concept of the
campaign and when you have a concept of your product and you're looking at ways to put that concept across is totally
different to how the
ad looks to the general public.
As a mom who wore my baby — both because I believed in the concept of bonding and because it was one of the only ways my baby would reliably settle — and also as a parenting blogger (www.bostonmamas.com) who truly seeks to see, understand, and ultimately respect
different parenting approaches and opinions, when I first saw this
ad my gut reaction was that it was an intentionally inciting
campaign to cause buzz (in the way of «any press is good press»).
Plus, the two services generate complementary data, since Google
Ads can give a
campaign an idea of which messages are resonating broadly on a given topic, while Facebook can help show how the same effects are playing out in
different slices of the body politic.
Likewise, a
campaign can define a demographic on Facebook (women over 40 who like Oprah) and target several
different ads at them and see which ones they click.
For political
campaigns, this change means making room in television budgets for additional creative, so that media consultants could run a
different ad aimed at persuadable swing voters than they send to likely base voters.
So while the TV spot released by Spitzer's
campaign yesterday served to acknowledge the candidate's better - known scandal, the
ad pivoted with a very
different message.
On Rivers» general electoral anarchy: «Shocking cases of cold blooded killings and beheading, obstruction of votes, arson, voter intimidation, ballot snatching, missing result sheets, presenting of fake ballot papers, multiple thumb - printing,
campaigning at polling units, compromise of
ad - hoc staffs, absence of level playing environment, violence against media personnel and impunity were witnessed in
different magnitude across the length and breadth of the state.
The argument against BP's search
campaign has two main two aspects: first, some articles have claimed that people often don't discriminate between organic and paid search results, even though the paid
ads are in a
different color and marked as «sponsored links.»
Website visitor tracking (I'm presuming via cookie) let the
campaign target banner
ads at people who had been to the site, reinforcing its messaging through many
different online channels (and no doubt making a few people think that this group was stalking them).
Q&A topics include: why the mayor and Governor Cuomo appear friendly and cooperative on pre-K when together but express
different views when apart, will the city fund a single year of full day pre-K if the state does not, how many of the prospective new pre-K seats are in traditional public schools v. charter schools, what is the greatest challenge in converting existing 1/2 day pre-K sites into full day sites, how can the mayor assure that proceeds of his proposed income tax surcharge would remain dedicated solely to the pre - K / middle school program, regulatory issues around pre-K operators, how there can be space available in neighborhoods where schools are overcrowded, how many of the prospective new sites are in schools v. other locations, why the mayor is so opposed to co-locations of charter schools while seeking to co-locate new pre-K programs, the newly - announced
ad campaign by charter school supporters, his views on academically screened high schools, his view on the school bus contracts, why he refused off - topic questions Friday evening despite saying on Friday morning that he would take such questions, the status of 28 charter schools expecting to open in fall 2014 in locations approved by the Bloomberg administration, his upcoming appearance on the TV series The Good Wife and his view on city employees marching in the Manhattan St. Patrick's Day Parade in uniform / with banners.
«My
campaign ad is much
different than the others out there.»
The once powerful Manhattan Democrat, facing 12 years in prison after his conviction on federal corruption charges, is surfacing in
different campaign ads.
Mitt Romney's
campaign debuted a new
ad, «A Better Day,» that indicates what will be
different from «Day One» if he's elected.
The once powerful Manhattan Democrat, facing 12 years in prison after his conviction on federal corruption charges, is surfacing in
different campaign ads — and not in a good way.
If Virginians weren't foggy - headed enough from last year's barrage of political
ads and robo - calls, now comes a race that's producing double vision — the two men running for governor this year are each running two
campaigns featuring
different issues, calendars and strategies.
The glowing picture of Foley's management as characterized in the new
ad is far
different from that which was portrayed by Malloy's
campaign in a recent
ad that asserted Foley «bankrupted the Bibb Co., costing hundreds their jobs» while «Foley and his company made $ 20 million.»
Finally, the team created four
different Facebook
ad campaigns tailored to the personalities they had identified, using both pro and anti-surveillance messages.
She co-founded the body - positive advocacy
campaign @allwomanproject to show the industry that a group of women from
different ethnicities, ages, and sizes can be successfully represented in the same
ad campaign.
I love seeing
ad campaigns that use women of
different shapes, sizes, ages and ethnicities.
Just think — if cows, raw milk, butter, eggs, B vitamins, the sun, etc., had a marketing budget,
ad campaign and funding, don't you think our opinion about what is healthy would be
different from what people believe today?
Kim: I would say we are creative directors too, cause I have a big hand in... we all kinda have
different roles: I love working on the
ad campaigns; Kourtney loves finding the fabrics and the prints.
Next time we'll talk about monitoring registrations coming from
different traffic sources,
ad campaigns, keywords, etc..
The company didn't want to fork over the cash for a large
ad campaign, but after a guerrilla marketing stunt flopped, Yagan and his team decided to try something completely
different.
As an example, PPC
ads involve
different fees than a content marketing
campaign.
Advocates of choice have been too quick to characterize the add - ons, rhetoric, and
ad campaigns as the leading edge of a business - like, performance - oriented response to competition, because they have failed to recognize that these changes are the product of a market that is fundamentally
different from the hypercompetitive models described in economics textbooks.
Within a single Goodreads
ad campaign, you can create
different ads.
The three non-Collins books include The 7 Habits of Highly Effective People, and the text of Apple's «Think
Different»
ad campaign from Walter Isaacson's biography of Steve Jobs.
Apple's legendary «Big Brother»
ad in 1984 helped to launch the whole personal computing revolution, and Steve Jobs himself helped write Apple's inspiring «Think
Different»
campaign (which showed footage of famous people as the narration explained that «they change things.
Google Adwords allows you to create several
different ads and group them together as
campaigns.
So will the solo exhibition of photographer Shannon Ebner, who'll bring her series Black Box Collision A, in which she presents large - scale photographs of the letter «A» isolated from
different ads, calling it an «anemic
ad campaign.»
Different ads will be focused on different markets and mesh with campaigning through organ
Different ads will be focused on
different markets and mesh with campaigning through organ
different markets and mesh with
campaigning through organizations.
Trump ran 5.9 million
different versions of
ads during the presidential
campaign and rapidly tested them to spread those that generated the most Facebook engagement, according to the paper.
The firm's conclusions were based on aggregated and anonymized data from same - store clients running
ad campaigns across 30
different U.S. verticals.
Those classes now cover Apple Watch, Apple Pay, Apple Pencil, iPad, games, business management, subscription services, telecommunications, broadcasting, music, television, educational services, and Siri.Originally filed on February 24, the update is the first time Apple has amended the trademark since 2009, when the iPod was added to its classes, reports Patently Apple.The slogan first appeared in Apple's 1997 «Think
Different»
ad campaign, marking Steve Jobs» return to the company after leaving in 1985.
Apple last week shared a new video that showcases selfies taken with Portrait Lighting effects on the iPhone X, kickstarting the company's new «Selfies on iPhone X»
ad campaign across
different forms of media.Next up in the
campaign is a video promoting the annual Carnival of Brazil, a weeklong celebration of music, dance, food, and drink, with particularly large festivals in cities like Rio de Janeiro and São Paulo.