Not exact matches
The
ads promoted
different groups and people within the
firm, whose roles were outside the predictable and traditional ones portrayed in lawyer advertising.
Clients still judge lawyers and doctors on a
different level than most other professions, therefore still respect and appreciate a law
firm's print
ad in a trade publication, or classy brochure.
But there are so many
different ways to do it and so few obvious ways to place
ads in the right places for your
firm to get the right kind of attention.
The
firm, which was paid $ 341,025 for its work, advised Bolton's team on the design of six
ads, thirty seconds each, with wildly
different creative approaches.
The
firm's conclusions were based on aggregated and anonymized data from same - store clients running
ad campaigns across 30
different U.S. verticals.
If you're applying to an investment banking
firm, you'll want to use a
different style than you would with a tech startup or an
ad agency.