On the day of the third presidential debate between Trump and Clinton, Trump's team tested 175,000
different ad variations for his arguments, in order to find the right versions above all via Facebook.
In order to optimize your ad copy, you must test
different ad variations to see what works best.
Not exact matches
Watch for
ads using this content to target women, perhaps with
different variations based on age, income, location or past voting history (upscale Republican women may be a particularly receptive audience, for instance).
On a given day, his team might run 100,000
different Facebook
ad variations aimed at countless individual segments of the electorate.
Cambridge Analytica worked hard to develop dozens of
ad variations on
different political themes such as immigration, the economy and gun rights, all tailored to
different personality profiles.
You will want to create multiple
ads with
different variations of content.