So, one of the pieces of the project I was working on this week (which is
different from the project I was working on LAST week) was to put together a quick online
advocacy strategy overview for a website I'm designing and spec» ing out (another company is building it in Drupal).
The framework of assessment they have described to us includes important concerns such as opportunity costs, supporting the animal
advocacy movement, and alignment with Open Cages» overall
strategy.132 Their assessment process also involves asking important questions related to measuring success and failure, such as how they plan to evaluate the program, how long they plan to pilot it, and whether they already have data indicating that they should rethink their
strategy.133 Metrics that they use to help evaluate specific programs include the number of restaurants that agree to provide vegan meals in response to their restaurant outreach, as well as the amount and overall sentiment of right - wing press discussion of their legal initiatives.134, 135 These metrics provide useful information, but we think an organization prioritizing among many
different interventions could benefit from the use of metrics that are more directly related to their ultimate goals, rough estimates though they may be.