There are a huge number of social media sites, with
different audience demographics warranting different recruitment approaches, from rich media and videos to more formal copywriting.
Not exact matches
Selling media buyers, especially those focused on mass TV
audiences, on the concept isn't necessarily a slam dunk, either, because Blue Ant is trying to push out so many
different content formats, which appeal to
different demographics and
different sorts of advertising strategies.
The first phase of this is making sure you're targeting the right
audience in the first place; there are a number of
different niche
demographics you could target, and the first one you choose may not necessarily be the best.
The plateau reached in 1977 and the
demographic characteristics of the
audience attained at this point provide a
different picture and a
different perspective: that paid - time religious programming on television is not a universal model of religious faith for the future but is primarily a specialized programming service for a specialized
audience.
The Sims, that brought
different demographics to gaming, but all of a sudden we just have a really
different audience to speak to.
«Designers want to reach a completely
different audience and
demographic that has little to do with luxury fashion,» says Stavros Karelis, owner of Machine - A, a concept store in London's Soho neighbourhood.
Both are dating sites targeted towards a large
audience of people in
different demographics, with
different interests.
That's very
different from the
demographic makeup for most superhero movies, the publication adds, which, similar to overall numbers, tend to draw in
audiences that are 15 % African - American.
Each major game has its own community,
demographic and interests — Minecraft generally appeals to a
different audience than Counter-Strike.
The
demographics of Twitter and Facebook are slightly
different, so even though you may be sending out the same messages to both sites, they are likely to end up reaching somewhat
different audiences.