You can test
different email subject lines to see which gets the most engagement.
Not exact matches
I've sent from my regular
email account (that's the one that was labeled VIP even though there was no way for me to choose that option had I wanted to), I've sent new
email with a
different subject line (ie not a return to a VIP
email), but it is always labeled as if she was my certain special someone and it is already causing me problems with this woman.
Send a second
email to the subscribers who didn't open the first
email, using a
different subject line.
Well, as it turns out, he doesn't worry about all the typical «
email expert» stuff like A / B testing, sending at
different times of day, experimenting with
subject lines, etc..
He uses Mailchimp's A / B testing feature to send a small set of
emails with one
subject line, and then another set of
emails with a
different one, to see which one gets people opening more.
Indeed, nothing does more to annoy readers and shatter trust than to «tease» them with a
subject line and then speak about an entirely
different topic in the
email.
The change in open rate, if any, between otherwise identical
emails but with
different subject lines can help pinpoint the better choice.
As a job seeker, for example, you can A / B test outreach in your industry by sending
emails with
different subject lines or
different hooks to get your reader interested.