Depending upon how you have set up your PPC campaign, if a searcher enters one set of words into the search box your ad will appear; the same search with
a different keyword match choice will not trigger your ad.
To understand how your choice of keywords can affect when your ads will be shown to searchers, you need to know a little about
the different keyword match types that Google uses.
Not exact matches
In reality, the results are not that
different from broad
match keywords that you set up, but the slight change does help to focus better on your intended target audience.
When setting up your campaign, you will want to make sure to set up two
different campaigns, one that is targeting the exact [
keyword] and another that is targeting the broad
match.
Campaigns can target online advertising with a
different kind of precision, reaching people with appeals and messages that
match the content they're reading or the
keywords they enter into a search engine.
You can use
different keywords to find the right
match like username, city, gender, age, habits, location and body features.
Feel free to enter the
different keywords, names and even other filters to narrow down your searches and look out for the right prospective
match.
There're tons of
different robots, which submitting resumes using
keyword exact
match method and so on..
Create just 2 resumes for these goals, incorporating
different resume presentation (because
different audiences will hire for each of these jobs), a unique set of
keywords that
match each job type, and a value proposition that clearly states qualifications for each target.