To evaluate effectiveness you can use
different mailing pieces sent to people whose last names begin with different letters.
What I have learned in my two years of direct mail marketing is that different people react to
different mail pieces.
Not exact matches
In this edited excerpt, the author reveals six
different types of direct
mail pieces you can choose from.
In Ohio in 2004,
different households on the same block often got completely
different direct
mail pieces and phone pitches, depending on what magazines a voter in the house subscribed to or what organizations he or she belonged to.
This
piece in last week's
Mail on Sunday is
different.
More than likely you've heard of AARP, if you're a senior, it's almost a guarantee that you've received marking
pieces in the
mail that show some of the
different benefits of becoming an AARP member.
With their core and largest
piece of business being in the senior market, Colonial Penn advertises in many
different ways, including direct
mail, call centers, and, of course, television.
Along with enewsletters, you should be communicating to
different groups of people in your database through email (in addition to face - to - face meetings / events, direct
mail pieces and phone calls) on a consistent basis as another way to keep in touch.
If a prospect receives 4 completely
different pieces of
mail from you with
different messages and contact info within a short period of time and 6
pieces from other investors the odds of generating a Lead hugely weigh in your favor.