The lawyers presented are all very different —
different practice niches, different personalities, different strengths, different weaknesses — but all are among the best.
Not exact matches
However, they fulfill such a similar
niche, both emotionally and in
practice, for those animal lovers that desire something
different.
Firms that are segmented into a variety of specific
niches,
practice areas or
practice groups might decide that it makes more sense to have separate sites to focus on
different users.
If so, knowing lawyers in the same
practice area, with
different niches, is invaluable.
This is due to the fact that SEO
practices allows persons to expand the scope of their reach as they are far more likely to be able to engage their respective
niches in a myriad of
different ways.
And there are many
different social media platforms to choose from, which is why next week, I'm going to highlight how a few other lawyers have used social media effectively, including: 1) how a law student created a name for himself online and continues to do so as he builds a solo
practice from the ground up, 2) how one personal injury attorney successfully created a blog that stands out from the crowd, and 3) how a BigLaw attorney has created a very successful
niche using social media.
It is tempting to try to cast your net wider by writing about several
different practice areas, but we find that it is more effective to focus on your
niche.