Jenn Lisak, Director
of Content Strategies at DK New Media, says «Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated content is going to resonate with our desired buyer persona.
Content Strategies at DK New Media, says «
Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated content is going to resonate with our desired buyer persona.
Content marketing
strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to
different types of learners and personality
types, and whether the curated
content is going to resonate with our desired buyer persona.
content is going to resonate with our desired buyer persona.»
This article will identify the
different types of content that you can integrate into your LMS and explain how, by doing this, you can boost your training
strategy and more effectively engage learners.
«Mastering Metadata for the Digital Age» by Ingrid S. Goldstein, Knowledge Architectures, UK / Germany In this session we will tackle several topics, including defining what metadata means in today's publishing environment, showing the
different types and forms
of metadata, and demonstrating why metadata is such critical issue when creating intelligent
content and developing
content strategies.
Each resume is
different and its
content unique, and as such, your
strategy will depend upon what
type of layout you need to effectively get your message across without losing your audience's attention.