Sentences with phrase «digital ad budgets»

While TV will still dominate political advertising in 2016, digital ad budgets should rise significantly... and TV's dominance won't last forever.

While marketers have expanding digital ad budgets, they still only have a finite amount of money to spend.

Rather than using the new data to push investors to buy stock, Wieser recommends caution because he believes that the we're approaching the saturation point when increases in digital ad budgets won't lead to increased sales.

And they are ready to increase their digital ad budget to get better results.

Not exact matches

Why I'm riled up: News emerged recently that one of the world's largest advertisers, Procter & Gamble, with an annual ad budget of about $ 10 billion, would be eliminating «1,600 «overhead» or nonmanufacturing jobs, including some in marketing,» deferring to «digital marketing to help contain media spending long - term.»

Google's YouTube is aiming for a bigger part of the $ 70 billion annual TV ad budget, as more viewers turn toward watching YouTube on television screens through devices like digital media players, Google Chromecast, and video game consoles.

Global Brand Building Officer Marc Pritchard has pushed for a faster shift toward programmatic digital buying in recent months, said people familiar with the matter, which comes as P&G has been under investor pressure to get more from its ad budget amid slower growth.

The conclusion: «Facebook creates less business value than any other digital marketing opportunity... [so]... Don't dedicate a paid ad budget for Facebook.»

Procter & Gamble, the world's largest advertiser, cut its budget for targeted digital ads last year because they found it to be a waste of money.

These measurements favor ad platforms who, whether through error of commission or omission, have allowed brands to squander as much as 20 % of their digital advertising budgets on fraudulent impressions.

Our digital marketing efforts led to a large - scale operation with eight - figure ad budgets.

Ad Age published a fascinating set of survey results yesterday, and here's a number that should jump out at political / advocacy communicators: more than a third of corporate Chief Marketing Officers expected to spend 75 % of their budgets on digital channels within five years.

ALBANY, N.Y. — With social media's influence on the 2016 presidential election still under review, a provision included in New York's state budget will require new disclosure for digital ads seen on sites like Facebook and Twitter.

The state Democratic Party that Cuomo controls is funding a statewide TV, radio and digital ad campaign worth hundreds of thousands of dollars touting the governor's «middle - class recovery act» budget.

The 30 - second spot, called «Began,» will air on broadcast, cable and digital market areas throughout the district.Previous ads cite Faso's record of results as an innovative leader, notably his efforts to enact balanced state budgets, push for a property tax cap and his role in creating New York's STAR program, which saves taxpayers millions of dollars each year.

A paid digital ad effort directed at voters will start following Cuomo's budget address on Tuesday, a source with the campaign said.

Gov. Andrew Cuomo is pushing a $ 1 million - plus statewide TV, radio and digital ad campaign touting his budget plan.

The state Democratic Party that Cuomo controls is set to spend hundreds of thousands of dollars on a statewide TV, radio and digital ad campaign touting the plan, which is set to begin Monday and run for the next three weeks in the lead - up to the April 1 budget deadline.

«We'd all like to spend more on digital, but we have to take it from somewhere else in the ad budget,» says Jenny Howell, an American Honda regional marketing manager.

Our digital marketing efforts led to a large - scale operation with eight - figure ad budgets.

If the 2016 campaign had been run using 2014's Facebook advertising product, then the Trump campaign would have been setting its money on fire by spending 80 percent of its digital budget on Facebook ads.

Create Resume September 2007 — Present VP of National Advertising Sales Arena Media Networks - Oversee day to day Ad Sales division of $ 100 million Digital Signage Network (sports)- Manage staff of twelve sales execs and six support staff - Sell into $ 20 million dollar Ad Sales budget - Liaison to Capital Market relationships as well as Business -LSB-...] Continue Reading →

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Borrell Associates forecasts that in five years, agencies will spend 29 percent of their digital budgets — or $ 2.6 billion — on streaming video ads.