Sentences with phrase «digital ad buys»

The Cruz campaign shifted its digital ad buys to Targeted Victory, the experienced digital ad firm that handled digital for Republican Mitt Romney's 2012 presidential run.

The targeting of these voters is part of a five - figure digital ad buy (ad samples: 1, 2, 3, 4) that includes banner, Facebook, and pre-roll video ads exposing Republican nominee Greg Gianforte (R - MT) for trying to have it both ways on healthcare reform.

The PAC on Thursday reported spending $ 127,479 on a digital ad buy.

«Certainly some categories (of advertiser) use this third party data tool (third party data) more than others,» said Lance Neuhauser, CEO of the digital ad buying tech company 4C.

Since the businesses in the Ternio network are already part of the ad supply chain, businesses who need to advertise benefit from a new level of transparency, something that has been sorely lacking in the digital ad buying process.

Not exact matches

Dig Deeper: How to Make Your First Advertising Buy Managing Your Online Advertising: Track All of Your Traffic, All of the Time The real - time information available through digital advertising systems allows you to monitor minute - by - minute effectiveness of your ads.

This provides an additional opportunity to buy ad space — along with the digital brackets themselves.

It's suffering the same fate as most media companies — lower ad buys, ad pages sold at discounted rates, the closing of its Whole Living magazine and Every Day Food's move from print to digital all impacted revenues.

«The beauty of microtargeting an ad buy based on location, age, and sex is the data you're going to get out of that,» says Michael Kahn, senior vice president of marketing at the digital marketing firm Performics.

Connections between digital ads and purchases If a company buys online advertising from a platform such as Google, it'll want to make sure it's getting its money's worth.

Rather than using the new data to push investors to buy stock, Wieser recommends caution because he believes that the we're approaching the saturation point when increases in digital ad budgets won't lead to increased sales.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

The embrace of programmatic ad - buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real - time bidding or RTB.

The deal will help Adobe add an ad buying platform to its digital marketing unit, which offers tools for businesses to analyze customer interactions and manage social media content.

Global Brand Building Officer Marc Pritchard has pushed for a faster shift toward programmatic digital buying in recent months, said people familiar with the matter, which comes as P&G has been under investor pressure to get more from its ad budget amid slower growth.

In August, the startup also acquired TBG Digital, one of Facebook's big ad - buying clients.

Campbell sought an integrated holding company model to handle a broad range of duties including strategy, creative, digital, media planning and buying, brand PR and design across multiple regions, including the U.S., for large swaths of its soups, meals and beverages business, according to a request - for - proposal obtained by Ad Age in late 2017.

Ad Age's Garett Sloane writes, «These data providers have some of the deepest insights into consumer behavior across the world — information on what people buy, where they shop, what kind of cars they drive, health profiles, incomes, family makeup — and they are integral to the entire digital ad ecosystem.&raquAd Age's Garett Sloane writes, «These data providers have some of the deepest insights into consumer behavior across the world — information on what people buy, where they shop, what kind of cars they drive, health profiles, incomes, family makeup — and they are integral to the entire digital ad ecosystem.&raquad ecosystem.»

Of the top 1,000 ad spenders on Facebook, only seven ceased buying ads following reports that Cambridge Analytica misused user data as it tried to influence the 2016 presidential elections and the Brexit vote, according to an analysis performed by digital intelligence platform Pathmatics.

This proprietary digital money can be used to buy goods and services from other users, purchase ad spaces, donate to crowdfunding — you name it.

Digital and mobile ads are one of the few ways to reach them, and even cookie - targeted ads are not hard to buy.

For those of us who work in digital, programmatic advertising (using data to optimize ad spends) has always been at the core of any online buying strategy.

The ad package is set to include TV, radio and digital spots — representing his first major media buy.

In part, I suspect that the early online ad buying is a hedge against TV time being unavailable (and against people's use of DVRs to avoid commercials), but it does also reflect the sense that digital ad space has become valuable on its own — online ads aren't just an «also - ran» this year.

The National Republican Congressional Committee will go up with television and digital ads in three districts this week targeting Democratic incumbents the committee hopes to pick off in 2016, according to a source with knowledge of the buys.

His campaign bought ads now airing around the state, and a government website seeks to build digital support for the proposal.

Nevada Rep. Jacky Rosen's Senate campaign announced its first major digital buy Friday, launching ads in both English and Spanish aimed at Latino voters.

«It's incredibly powerful because it buys a lot of digital ads,» Kink said.

In the latest rollout of initiatives to be included in his State of the State address, Cuomo called for requirements on websites and other digital platforms that run New York political ads to disclose who purchases them and to make «reasonable efforts» to ensure they are not being bought by a foreign interest.

GOING DIGITAL IN FLORIDA PRIMARY — As the Sunshine State headed to the polls yesterday, down - ballot candidates bought Google online ads on mobile geo - targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.

Former campaign officials told the Times that the Cambridge Analytica's services included «designing target audiences for digital ads and fund - raising appeals, modeling voter turnout, buying $ 5 million in television ads and determining where Mr. Trump should travel to best drum up support.»

The new commercial is part of a six - figure ad buy that will run on New Orleans television, New Orleans and Baton Rouge radio, and will include a substantial digital media component.

Advertisers looking to buy digital ad space from local publishers had to deal with them individually or in small groups, an inefficient process.

What we found was that there were tens of thousands of Kindle e-ink owners, the vast majority who hadn't even seen the promotion details (as customers had to click on the ad to see the details), were qualifying for the $ 10 Gift card because every day, there are thousands of customers who own a Kindle and already have Discover set as their 1 - click default card, that buy a digital good on Amazon in the ordinary course of their activity.

NYT noted that a recent survey showed that 66 % of the respondents were willing to give their personal user information to the publisher in order to receive ads that more closely reflected their interests and buying habits, which is proof that readers understand the need for and can even expect to benefit from the embedded ads in their digital reading material.

«But, even if you choose to read the whole thing without buying it, it's an easy thing for Google to figure out how many ads you have to see for it to generate enough revenue to replace the cost of buying the digital book.»

Has anyone bought ad space on Digital Book Today or World Lit Cafe?

Despite all the competition from mobile / digital media, they say there's still a big audience for them — but if there's such a big audience, why do they have to run ads begging people to buy advertising?

The Iowa caucuses were less than two months away in February, and the Cruz campaign decided Cambridge just wasn't well - equipped or properly - staffed to handle its digital ad targeting and buying needs.

That included designing target audiences for digital ads and fund - raising appeals, modeling voter turnout, buying $ 5 million in television ads and determining where Mr. Trump should travel to best drum up support.

That's a whopping $ 120 discount, mind you, or 40 percent off the handset's «standard» list price, while $ 199.99 currently buys you an ad - free model with half the aforementioned memory and local digital hoarding room.

Twitter's new ad restrictions could also limit the advertising methods for cryptocurrency wallets that are used to hold digital currencies, as well as cryptocurrency exchanges where people go to buy and sell various cryptocurrencies.

Digital marketing firm Merkle RKG noticed increases in ad prices over the past year, noting that larger iPhones are part of the reason — apparently it's more likely that users will buy something after clicking on a search ad on a larger phone.

Under the guidance of Brad Parscale, Trump's digital director in 2016, CA performed a variety of services including designing target audiences for digital advertisements and fund - raising appeals, modelling voter turnout, buying $ 5 million in television ads and determining where Trump should travel to best drum up support.

This new tool allows marketers to book, buy, and place digital ads in a secure and transparent marketplace.

«With blockchain, the end - to - end processes of booking, buying, and placing digital ad space will be recorded and...

Research the different social accounts to find out which ones will be the most beneficial in your farm, pick a few to actively engage in, then buy ads and stake your claim on your digital farm.

In addition to the new TV and radio ads that will run as part of NAR's national media buy, the campaign includes print and digital materials that you and your members can use in your local market.

Even without the benefit of any features specific to real estate, Facebook has already captured substantial mindshare among agents, with a September 2017 report by research firm Borrell Associates suggesting that agents are «more likely to buy ads on social media than all other forms of digital media, including listing portals.»